Olive's Links

carbon down test

2008-11-18T03:06:00.000-08:00

Etsy.com

2008-01-30T22:02:00.001-08:00

http://www.etsy.com/index.php

Etsy is an online marketplace for buying & selling all things handmade.

Our mission is to enable people to make a living making things, and to reconnect makers with buyers.

Our vision is to build a new economy and present a better choice:

Buy, Sell, and Live Handmade.

Ad it Last

2008-01-30T22:01:00.001-08:00

http://www.aditlast.com.au/

Last minute ads 24-7...

The Advertising Revolution has arrived.

A few
years in the making, ad it last was developed by a marketing
professional who saw a need to provide small to medium businesses with
the skills and services of a marketer without the hefty cost associated
with professional assistance. Then the idea grew and grew. How
could she provide small businesses with the great last minute and
discounted advertising deals that were out in the marketplace.

Out of a simple idea and many years of patience, hard work and
perseverance to provide for the first time the perfect online
marketplace for buyers and sellers of media, Ad it Last was born.

The open source
marketplace for media. Everyone can use it anywhere anytime. Small,
medium, large businesses, individuals who might just want to advertise
that they are really cool and tell the world!

Ocean Beach Horse Riding

2008-01-29T15:08:00.001-08:00

Trail rides along St. Andrews Ocean Beach and through Greens Bush
national park. Catering for the total beginner to the advanced rider,
we have over 80 horses to choose from, offering riders of all levels
the opportunity to experience the exhilaration of horse riding.

Price: @ $77

Location

Rye (Mornington / Bellarine - Victoria)

Qtrax

2008-01-28T22:00:00.000-08:00

Qtrax

Qtrax is the world’s first free and legal peer-to-peer (P2P) digital music site. Music lovers can discover new music and legally download full-length, high-quality versions of their favorite songs while compensating both the artists and the record labels through non-intrusive and relevant advertising. Qtrax has the unparalleled support of the major record labels and all of their respective publishing divisions. Qtrax and its components are developed by LTDnetwork Inc. a division of Brilliant Technologies Corporation.

Related Google News:

Free and legal music downloads on Qtrax
Telegraph.co.uk - United Kingdom
By Bonnie Malkin The music industry has spent more than a decade trying to stem the tide of illegal downloads, but it has finally given in to the ...
See all stories on this topic

Qtrax file-sharing service offers free music downloads
Hindu - Chennai,India
Los Angeles (AP): A revamped online file-sharing service that promised to offer unlimited, free music downloads from all the major record labels hit an ...
See all stories on this topic

Qtrax file-sharing service offers free music downloads; Warner ...
Hays Daily News - Hays,KS,USA
By ALEX VEIGA AP Business Writer LOS ANGELES (AP) -- A revamped online file-sharing service that promised to offer unlimited, free music downloads from all ...
See all stories on this topic

file-sharing site
Webware/Cnet - San Francisco,CA,USA
By Greg Sandoval – January 27, 2008, 8:30 PM PST For weeks, Qtrax, an ad-supported file-sharing site, had promised to offer free and legal music downloads ...
See all stories on this topic

Music-Download Sites Seek Marketers' Money
AdAge.com (subscription) - USA
Illegal downloads account for 1.6 billion songs each month. "There's a market there. You only need a piece of that to make an impact," he said. ...
See all stories on this topic

YouTube - Green Tea Partay

2008-01-28T21:46:00.000-08:00

YouTube - Green Tea Partay

2nd best Viral video online

YouTube - Phil Collins Gorilla Ad Cadburys Dairy Milk

2008-01-28T21:41:00.000-08:00

YouTube - Phil Collins Gorilla Ad Cadburys Dairy Milk

Top 5 Viral-Video Ads of 2007 Ranked - Marketing Charts

2008-01-28T21:38:00.000-08:00

Top 5 Viral-Video Ads of 2007 Ranked - Marketing Charts: "Top 5 Viral-Video Ads of 2007 Ranked

Cadbury’s gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff’s Green Tea Partay, with 3.4mm views, according to agency GoViral, reports the Financial Times.

The top 5 viral-video ads:

1. Cadbury - Gorilla Drummer, launched online in August; agency: Fallon.
http://www.youtube.com/watch?v=CbLr2NEV_7o

2. Smirnoff - Green Tea Partay, launched online in August; agency: JWT, New York.
http://www.youtube.com/watch?v=GWzNiUXTh7E

3. Ray-Ban - Catch Sunglasses, launched online in May; agency, Cutwater.
http://www.youtube.com/watch?v=-prfAENSh2k

4. Blendtec - Will it Blend? launched online in July.
http://www.youtube.com/watch?v=qg1ckCkm8YI

5. Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.
http://www.youtube.com/watch?v=B8eUGtZr4Co

Additional info available in the FT report."

Share of Ad Spending by Medium - September 2007 - Marketing Charts

2008-01-28T21:35:00.000-08:00

Share of Ad Spending by Medium - September 2007 - Marketing Charts

Nielsen Online, AdAcross
Month of September 2007

* Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.

Ad Spending by Medium
Medium Estimated Spending Share of Spending
Cable Television $1,764,770,800 123.0%
Network Television $1,635,169,600 114.0%
National Magazines $1,332,770,800 92.9%
Local Television $1,113,131,400 77.6%
Internet $526,623,600 36.7%
Local Newspapers $419,318,100 29.2%
Hispanic Television $207,587,700 14.5%
Local Radio $183,009,700 12.8%
Syndicated Television $175,399,700 12.2%
Outdoor $164,816,500 11.5%
Network Radio $90,767,400 6.3%
National Newspapers $82,568,000 5.8%
National Sunday Supplement $74,807,000 5.2%
Coupon $25,834,600 1.8%
Local Magazines $9,091,200 0.6%
Local Sunday Supplement $1,021,000 0.1%

Via MarketingCharts.com

Beautiful Accommodation - Ocean Beach Horse Riding, Mornington / Bellarine, Victoria

2008-01-28T21:27:00.000-08:00

Beautiful Accommodation - Ocean Beach Horse Riding, Mornington / Bellarine, Victoria

Trail rides along St. Andrews Ocean Beach and through Greens Bush national park. Catering for the total beginner to the advanced rider, we have over 80 horses to choose from, offering riders of all levels the opportunity to experience the exhilaration of horse riding.

@ $77.00

Location

Rye (Mornington / Bellarine - Victoria

Booking Notes

Must be booked at least 1 day before activity.

This tour can accommodate for children 5 years and up.

Session Length

2 hours

Numbers on Day

We ride in small groups of 4 - 8 people

"I loved it!! Especially cantering along the beach" Tarryn, Jan 2007

Top 10 US Social-Network and Blog Site Rankings Issued for Nov. - Marketing Charts

2008-01-28T21:23:00.000-08:00

Top 10 US Social-Network and Blog Site Rankings Issued for Nov. - Marketing Charts: "Top 10 US Social-Network and Blog Site Rankings Issued for Nov 2007."

MySpace.com yet again tops the rankings of top US social-networking sites, with nearly 57.4 million unique visitors in Nov., down from October’s 58.8 million, according to custom lists of top US social-networking sites and blogs compiled by Nielsen Online.

Google’s Blogger remains atop blog site rankings with 33.6 million visitors, down from October’s 34.1 million.

Ranked second among social-networking sites, Facebook increased the number of visitors to nearly 22.0 million, up from October’s 19.5 million - and up 89% vs. Nov. 2006, whereas MySpace visitors increased just 7% year over year.

(Compare with Oct. social-network data.)

Among blog sites, top-ranked Blogger increased its visitors a significant 49% from the year-earlier period, accounting for 33.6 million visitors in Nov., albeit that was down from this October’s 34.1 million.

More impressively, however, WordPress, which maintained the No. 2 rank it first achieved in Oct., grew 310% from the year-earlier period. In Nov. it accounted for 12.0 million visitors, up from 11.4 million in Oct. - and up from 2.9 million last year.

Six Apart Type Pad, now No. 3, also grew - 22% from last year - to more than 11.0 million in Nov., up from nearly 10.6 million visitors in Oct.

(See this table from Oct. to make month-to-month comparisons for blog sites.)

nielsen-online-nov-top-10-social-networking-sites-us.jpg - Marketing Charts

2008-01-28T21:21:00.000-08:00

nielsen-online-nov-top-10-social-networking-sites-us.jpg - Marketing Charts

eMarketer’s Ten Key Predictions for 2008 - eMarketer

2008-01-28T21:17:00.000-08:00

eMarketer’s Ten Key Predictions for 2008 - eMarketer

eMarketer’s Ten Key Predictions for 2008

DECEMBER 27, 2007

Online Ads Remain Resilient

Video Surge Slows

Social Network Advertising Hits $1.6 Billion

Networking Goes Beyond MySpace and Facebook

YouTube Decides the Election

Beijing Olympics Pumps Up Ad Spending

Buy Online, Pick Up In-Store Becomes Expected Feature

Movie Downloading Hits the Mainstream

Music Marketers Roll Out New Business Models

Dynamic Ads Heighten Gaming Revenue Potential

Online Ad Spending
Overall US online ad spending will be surprisingly resilient, even if the economy slides into a recession. With money tight, marketing executives will continue to gravitate toward the Internet, looking for more measurable ad formats to buttress their positions.

Video Ad Spending
The surge in online video growth is expected to slow in 2008 with a 74% growth (down from 89% in 2007) and a spending increase of $1.35 billion.

In 2008, the array of video available online will jump dramatically, both from professional content producers--such as TV networks--and from the growing panoply of amateurs churning out user-generated content. Expect to see large online video players such as Google, Microsoft and the TV networks fortifying their video offerings by buying small, ad-related companies. However, the heat of ad spending dollars on video will remain small relative to the entire US online ad spending universe.

Social Network Advertising
US ad spending on social networks will climb to $1.6 billion in 2008, from $920 million in 2007, representing a 70% growth rate. Although targeted advertising is getting the lion’s share of attention and will continue to be a hot button in 2008, other forms of social network marketing, such as search advertising, widgets and e-commerce, will draw marketer interest. Additionally, self-serve advertising systems will create a new market for local and small businesses to promote themselves via social networks.

Social Network Usage
Social networking will remain a key online activity, with 44% of US consumers using social networking at least once a month in 2008. While MySpace and Facebook will continue to dominate the market, changes are taking place that will extend social networking activities beyond a single destination site. Profiles will eventually become portable, meaning consumers need only create one and be able to use it in many places on the Web. Widgets that today work with only one social network destination site will be designed on an open platform, extending their reach. Activities such as online shopping, searching and even sending e-mail will be enhanced with social networking features.

YouTube and Politics
YouTube attracts the most online traffic and is consistently rated the favorite social media site by US Internet users. eMarketer predicts that YouTube will play a decisive role in the 2008 US presidential election by either airing a user-submitted clip that embarrasses a leading candidate, or, setting the tone of the campaign through its series of sponsored debates.

Beijing Olympics
Events of 2008—the Beijing Olympics, along with the US election will spike advertising spending in all channels, but will give a particular boost to the online sector. As the Internet market matures, the growth rate of online ad spending will taper off, dipping to under 30% in 2007 for the first time since 2004. But in 2008, growth will surge upwards to 29%, before declining to 18% the next year. The Olympics will also mark the “coming out” party of China and be an important milestone for the country’s economic and political development. The competition will be fierce on and off the sporting field as multi-national organizations try to tap into China’s growing middle class.

E-Commerce
Multi-channel retailers will begin rolling out more "buy online, pick up in-store" services, joining big-name retailers such as Circuit City, JC Penney and Sears. Consumers like the service because it allows them to avoid shipping fees. Research shows that retailers are gearing up to offer the service more often. A Forrester Research survey found that 79% of multi-channel retailers ensure consistent pricing across their channels. An Internet Retailer study showed that three-quarters of retailers link their e-commerce systems to their fulfillment and order management system.

Movie Downloads
US consumer spending on movie downloads will more than double between 2007 and 2008, from $114 million to $245 million. The result is that digital services, such as iTunes, Netflix, Amazon Unbox, Movielink/Blockbuster, Vongo and others will become more popular with the mainstream.

Music Marketing
Music labels and marketers step up their experimentation with new and emerging business models as the CD continues to fade away. Worldwide recorded music spending has declined year after year—from $32 billion in 2006 to $28 billion in 2008, hitting a low of $26 billion in 2011. Expect to see more ad-supported sites, monthly subscription services, full-track mobile download offerings and use of social networks as music discovery and sales tools.

Gaming
Old video games will get new life breathed into them by companies such as Double Fusion, which serves ads in real time. Advertisers will purchase advertising that is served on free casual games that consumers download. The same concept will apply to console games distributed online for Xbox and Wii, with firms such as Microsoft’s Massive providing the technology.

About eMarketer
eMarketer is "The First Place to Look" for research and analysis on digital marketing and media. eMarketer aggregates and analyzes research from over 3,000 sources, and brings it together in analyst reports, daily articles and the "eStat Database" – the most comprehensive database of online marketing statistics in the world.

Media Contacts:
Kris Oser
Director of strategic communications, eMarketer
Tel. 212-763-6033
OR
Samson Adepoju
Communications coordinator, eMarketer
Tel. 212-763-6044